There is multiple approach you can take but the main thing to keep in
mind is that it needs to be maintainable. The more web properties aka
containers you have, then the more release you will need to do each time
a new extension or a new functionality needs to be deployed, This might
become a nightmare to maintain. You should not think about it in terms
of domains as in most big companies, different brand domains are
ultimately served by the same platform. In this case a platform is the
project/...