Also, it should be noted that the customer is contractually obligated to
not send personal data. There are not triggers on the Adobe side to stop
this from happening.
As the data processor, AAM is built to enable clients to create, manage,
and activate audiences at scale. Privacy by design is at the cornerstone
of the DMP. As data controllers, Adobe customers own their data and
determine how it will be used. Personal data – such as first name/last
name, phone number, or email address is prohibited from being ingested
in Audience Manager. Features in AAM that help address privacy:•RBAC –
Rule based access controls enables you to create Group permissions tied
t...
1) How large is the first party base segment? If it’s on the smaller
side, it could be causing issues. In addition, I would look at the
overlap between this segment and the Acxiom 3rd party traits via an
Overlap report to determine how good the overlap is for modeling
purposes. If possible, you may want to consider trying a different 3rd
party data provider for comparison.2) Please see above. How large is the
algorithmic trait that you can generate from the model? If it’s not very
large, I’d loo...
