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aaronc10
aaronc10
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Marketing channels not exhaustively filtering tracking code - Adobe Analytics 03-09-2018
Hi!Here's our problem: When we breakdown the "Natural Search" dimension by Tracking Code, there are still rows other than Undefined even when the "Paid Search" rule set is above it. For example, even when the filters are set to scoop for tracking code containing "sem" in Paid Search (order above that of Natural Search), there are still tracking code rows with sem in Natural Search.You can see from the first picture that most the 'sem'-containing tracking code is correctly bucketed as Paid Search...

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Re: Best Practices: Tracking search terms and avoiding extra server calls - Adobe Experience Platform Data Collection 09-04-2018
If your goal is to minimize server calls, then yes, you could send the search term along with the s.t() call. There are numerous ways to capture and store the search term (local storage, cookie, hidden element, ect) so it's really up to you and your development team. Keep in mind you can also create rules in Launch that set variables but don't fire a beacon.

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