Dear reddy_y-11, I won't term it as cross-verification, however, to
understand the clicks in Adobe Analytics, yes, you need to use Tracking
Code. Make sure that every campaign has a unique Tracking Code so that
you can understand the clicks of the campaigns separately. Secondly,
don't ever compare the clicks on Google Ads with Adobe Analytics Clicks,
they won't match. To give you an example, assume I click an ad in the
external domain, and before landing on my web page, I closed the browser
or r...