Total is actually hugely important; it's the only way to get deduped
counts in Adobe Analytics. As soon as you do a Unique Visitor (aka
Unique User) count of any kind, you quickly discover that in many cases,
UU cannot be and should not summed; the only deduped count is that
little "total". Yes, it's misleading, it's undocumented, it's calcs are
not clearly defined on the screen, even why it appears sometimes and not
others, all true... and all good reasons to fix this, initially for
With today's calculated metric builder, you can use functions to create
weighted metrics for any event captured. Additionally, we have included
some metric templates in the builder for weighted bounce rate.
I think this is basically the same suggestion as in
anager/idi-p/7301, but definitely a needed feature in TagManager.