Hi Everyone,I am Niti Beri, Director for Paid Media at iProspect - a
Performance agency. Over the past one year I am seen AMO bringing
efficiency for a couple of our clients. Therefore the keenness to
understand it better. Another product that makes me curious is
TubeMogul. Haven't experienced that yet, but I am sure exciting days lie
ahead. Cheers!Niti
Here comes the first one from my reading today: On
Programmatic:"Programmatic is a method of buying and not a media in
itself, so you do not evaluate a method the same way you evaluate a
media channel. Social, video, search, native, are channels in which you
buy, automation or programmatic is the method for buying the same
thing,” ~Sanchit Sanga , Chief Digital Officer, Mindshare
Hi All,Often as an Avid readers of all topics "Digital", I come across
statements from thought leaders that are so crisp that they gave the
power to:a) Demystify in a few words, concepts that many whitepapers,
blogs or articles have been trying to explain for longb) Give a new
dimension or perspective to discussions around the most debatable
topicsThese statements fascinate me to the core, and I am sure many of
you guys would be able to concur with me on this. Therefore, I am
starting this discu...
