We’re excited to bring back the second iteration of this Target AMA series, featuring the same rockstars - Iulian Velea, Brent Kostak, Drew Burns, and Cristinel Anastasoaie of the Product Management and Product Marketing teams. This 1-hour AMA on Tuesday, June 3rd, from 8 AM - 9 AM PST, will answer your questions related to optimizing your testing and personalization strategy at scale. You can also use this event to ask ANY questions you have about Adobe Target. Keep in mind this is a text-only event, there is no link/video to join! Just post your question as a reply to the thread and it will be answered during the 1-hour “event”.
So, what were Adobe Target’s Summit announcement around scaling your optimization strategy?
We announced a rolling release of a completely redesigned Adobe Target user interface which is built for greater efficiency, on a React Spectrum framework, and designed to work seamlessly with Adobe Experience Platform and Platform-native applications like Adobe Journey Optimizer. We have 2 new betas with impending GAs for 2 new generative AI features: an AI Assistant for product knowledge (enabling conversational queries for product information, best practices, use cases and more) and an AI Assistant for content generation (embedded generative AI features in Target’s visual experience composer for generating configurable text variations based on audience, tone and other factors, with auto-suggested images coming shortly thereafter.) We announced a new implementation approach (and held a lab) dedicated to CDN Experimentation, a near latency-free implementation approach that enables leveraging EDGE workers like Akamai for Target execution.) We announced a revamped embedded feature for reducing and removing flicker. We announced a new Insights Dashboard home screen for Target customers which summarizes activity progress and relative impact on core metrics to your business. And finally, a brand new product built to integrate with Adobe Target that leverages generative AI for optimizing your optimization strategy, Adobe Journey Optimizer Experimentation Accelerator, which makes suggestions on optimal opportunities for activities based on your audiences and historical Target activity performance with relative projected impact on your main business goals.
Not sure where to start? We’ve included some sample questions to get you started.
- What does my organization need to do to get access to the AI Assistants?
- What do I need to do to my Target instance to leverage AJO Experimentation Accelerator?
- What are the new features of Target’s redesigned UI?
- How does the new flicker management release reduce or even remove flicker?
- Is the new Insights Dashboard configurable based on my business strategy?
Here are some recent resources to get you thinking about the topic prior to the event:
GUIDELINES AND REQUIREMENTS TO PARTICIPATE
Please note that this text-only AMA takes place in THIS discussion post. If you are unable to make this live event, you can always publish your question in the thread now! Please be sure to REFRESH the page frequently so you don't miss responses from our PMs or new questions/comments. If you are unable to attend, you can always post your question or comment in advance.
Your post in the dedicated thread must be:
- Related to the releases shared at Adobe Summit 2025 OR
- Related to Adobe Target and your optimization and/or personalization programs
- To post a question or comment, you must be signed into the Target Community leading up to or during the 1-hour period, on, June 3rd, 2025, between 8am – 9am PST. You do not need to login if you aren’t submitting a question or comment.
- For maximum visibility, please tag our experts in any of your posts on the dedicated thread by following the format “@username.”
**All AMAs are TEXT-ONLY, meaning there is no webinar, video call, or recording. All questions and answers will occur on this thread.
Drburns27
