Your achievements

Level 1

0% to

Level 2

Tip /
Sign in

Sign in to Community

to gain points, level up, and earn exciting badges like the new

Learn more

View all

Sign in to view all badges

Who Me Too'd this topic

Level 1
Level 1

Background: Our team is trying to see if last-click attribution (which we do right now for all our marketing efforts) still makes sense to do as a company. They've plotted an attribution panel in Workspace to study how different attribution models work for different channels but would like to add a data-driven or algorithmic attribution model. I see it in the documentation here:

and here: I was just wondering how to achieve that and create a data-driven attribution model within Adobe Analytics?


Workspace Basics
Who Me Too'd this topic