I have a question coming from our BI Department and I am not sure I can answer them as I am not 100% sure, Quention below,
Can you tell us the difference between the DELIVERY_CONTACT_DATE and EVENT_DATE in the delivery log? We are using EVENT_DATE in the delivery log, but when we match it to the tracking log, there’s opens or clicks with a LOG_DATE before the EVENT_DATE that’s in the delivery log. When compared to the DELIVERY_CONTACT_DATE, the EVENT_DATE seems to be different and it’s sometimes multiple days after the DELIVERY_CONTACT_DATE. I’m running some numbers to see how often it happens that I can follow-up with but figured I’d get this over to you to see if you had any insight.