chelseac1649470

25-10-2019

Hello,

Can someone please explain the difference between Time Spent per Visit and Average Time Spent on SIte? I reviewed the Time Spent page on the Analytics Components Guide but felt the definitions were similar and couldn't quite understand the differences. I know one is typically higher than the other.

Time spent per visit (Seconds)

Total seconds spent / (visit-bounces)

Represents the average amount of time visitors interact with a specific dimension item during each visit.

Average time spent on site (Seconds)

Represents the total amount of time visitors interact with a specific dimension item, per sequence with a dimension item. It is not just limited to “site” averages as the name suggests. See How Time Spent is Calculated section for more information on sequences.

Note: This metric will very likely differ from Time Spent per Visit at a dimension item level due to the differences in the denominator in the calculation.

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