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Hi,

what are best practices for tracking internal campaigns like cross sell activities? Should it be treated as a marketing channel from the marketing channel reports? Simply add another marketing channels called internal and work with the query string parameters? But this would obfuscate effectiveness of acquisition campaigns which lead to website, because most likely the last touch attribution would then be an internal campaign.

What are other alternatives? Simply put it in an evar?

Looking forward to hear best practices

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