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The analyst has been two separate reports that provide differing measurements of unique visitors. The reports were generated with Report. These differing values are in the attached exhibit. Why are the unique visitors of the “Typed/ Bookmarked” Referrer type in the “Referrer Types” report unique visitors of the “Direct” channel in the Last Touch Marketing Channel Report different?

A. The Referrer Types report only identifies visitors that have a referring URL

B. The Referrer Types report has the option to “Override Last-Touch Channel” checked

C. The Marketing Channel report cannot be customized like the Referrer Types report

D. The Marketing Channel report does not use the same logic as the Referrer Types report

Thanks in advance..!

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