My client is using ACC for channel communications and reporting, and will start using AJO eventually. To provide smooth transition from ACC to AJO, I am preparing a document which provides details around various features that both the products support and don't support or AJO features in plan to release around the year.
It would be helpful to hear from community members about their discovery and analysis while providing support on AJO. Any detail/document that you had used to compare the features or additional to AJO will be of great help.
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AJO is not a drop-in replacement for ACC. They both use the same channels to communicate to end customers, but the use cases differ.
Here are some use cases that Adobe uses in GTM strategy
More information is available here:
Our usecase was to target users who have x subscription on email, and when they click on link it redirects them to website and if they abandon cart we want to trigger them with a Push.
Problem is when journey is starting on Segment in AJO, we are not able to do content personalization. Is there any limitation w.r.t this ?
ADOBE JOURNEY OPTIMISER
TYPICAL CAMPAIGN SOLUTION
AJO isn’t right choice for any organization in below scenarios
I do not agree with point number 2. At concept level, a brand doesn't really need CDP to send real time/event based campaign like cart Abandonment, Trip conformation etc
I am aware AJO and ACC are in co-existence and both supports almost everything and AJO provides enhanced real-time profile and segmentation availability.
What I meant to ask is, there are few things which is not existing in AJO and is very commonly used by ACC like example:
1) ACC supports email attchment whereas AJO does not support at the moment.
2) ACC can do direct mail data export to 3rd party vendors, whereas it is not supported in AJO. Also AEP supports detination mapping to 3rd party which can be leveraged for direct mail.
So, it would be helpful if members of this Community is aware of something similar.