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Feature Similarity and differences between AJO and ACC


Community Advisor



My client is using ACC for channel communications and reporting, and will start using AJO eventually. To provide smooth transition from ACC to AJO, I am preparing a document which provides details around various features that both the products support and don't support or AJO features in plan to release around the year.


It would be helpful to hear from community members about their discovery and analysis while providing support on AJO. Any detail/document that you had used to compare the features or additional to AJO will be of great help. 






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4 Replies


Community Advisor

Hello @Jyoti_Yadav 


AJO is not a drop-in replacement for ACC. They both use the same channels to communicate to end customers, but the use cases differ.


Here are some use cases that Adobe uses in GTM strategy






More information is available here:

PowerPoint Presentation (


Level 5




  • Ability to combine all online and offline data at a granular event level creating a real time customer profile
  • Real time segmentation and activation based on big data architecture
  • Powerful segmentation capabilities across online and offline
  • High personalisation capabilities – online content into offline (e.g showing the last product viewed but didn't purchase in emails) and vice versa
  • High scale sending capabilities (millions in minutes)
  • Offer Decisioning across all channels
  • Ability to talk to all customers at once through to 1:1 behavior driven communications


  • Offline data, limited view of online data to trigger communications
  • Batch segmentation and activation reliant on traditional SQL databases
  • Some segmentation capabilities using offline data. Typically, not including online behavior . If included, there a delay in absorbing online data.
  • Personalization possible with what data is imported in daily load. Limited online or real time behavior driven personalization possible
  • More limited sending capabilities
  • Limited offer decisioning capabilities. Predominantly email
  • Batch communications and limited web triggered communications

AJO isn’t right choice for any organization in below scenarios

  • Client has on-premise data
  • No plan of using customer data platform (different teams and process are not aligned in achieving the organization goals at a bigger picture )
  • Exactly looking for “lifting & shifting ” of existing campaigns


Community Advisor

@Manoj_Kumar_ / @anuhya-tad : I agree with both of yours point.

I am aware AJO and ACC are in co-existence and both supports almost everything and AJO provides enhanced real-time profile and segmentation availability.


What I meant to ask is, there are few things which is not existing in AJO and is very commonly used by ACC like example:

1) ACC supports email attchment whereas AJO does not support at the moment. 

2) ACC can do direct mail data export to 3rd party vendors, whereas it is not supported in AJO. Also AEP supports detination mapping to 3rd party which can be leveraged for direct mail.


So, it would be helpful if members of this Community is aware of something similar.





Community Advisor

@Ivan_Mironchuk - can you help me with some insights.