AJO B2B - Use Case

[Silvio6]

Hi team, I'd like to know if there's a successful use case for an AJO B2B journey and buying groups. Official doc does not show any use case and I'd like to understand better how can I leverage the journeys in B2B for specific Buying Groups. Thanks.

[Gokul_Agiwal]

Hi @Silvio6 

If you're part of Adobe Solution Partner portal, there is event scheduled on Oct 29, which to learn more about our Go-To-Market strategy, product capabilities, how we are positioning AJO B2B to our joint customers, and the business issues and use cases for AJO B2B. 

https://adobejourneyoptimizerb2b-oct24.solutionpartners.adobeevents.com/ 

[Sukrity_Wadhwa]

Hi @Silvio6,

For AJO B2B-related questions, I would recommend you to post in Marketo Engage Community: https://nation.marketo.com/

This would ensure that your query reaches the right audience and experts.