AJO Experts on New Code-Based Experience Channel | Community
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Sukrity_Wadhwa
Community Manager
Sukrity_WadhwaCommunity Manager
Community Manager
April 17, 2024

AJO Experts on New Code-Based Experience Channel

  • April 17, 2024
  • 9 replies
  • 5253 views

May 2nd, 2024

 

We are happy to welcome Robert Calangiu, Principal Product Manager, Brent Kostak, Sr Product Marketing Manager and Sandra Hausmann, Sr Technical Marketing Engineer for an AMA session about New Code-Based Experience Channel in Journey Optimizer.

 

Our experts:

  • Robert Calangiu is a Principal Product Manager leading web personalization on Adobe Journey Optimizer. He was previously PM for Adobe Target focused on optimization, experimentation, visual editing, and integrations with other products as Analytics and AEM. And before that, Robert worked as a product manager for Adobe’s TV Everywhere portfolio, leading Authentication & Fraud Management solutions. He is passionate about building customer centric products and helping customers solve the right problems.
  • Sandra, as technical product enablement lead for Adobe Journey Optimizer and Adobe Campaign, helps customers enable themselves to get to value quickly and grow their business with these applications.Prior to joining the Product Enablement team, Sandra was Senior Product Manager for Adobe Campaign. She has over 20 years of experience in consulting, presales, and product management and has worked for start-ups as well as global corporations, such as Bosch and eBay.
  •  

How this AMA works:

  • This thread will open on Thursday, May 2, for you to start submitting your questions.
  • Reply to this post with any questions you have for our Experts. They will reply to as many of your questions as possible. 
  • After the AMA is over, the thread will be locked for new replies, but it will remain visible as a resource. 
    This post is no longer active and is closed to new replies. Need help? Start a new post to ask your question.

    9 replies

    A
    Arya_Rajendra_TechM
    April 17, 2024

    Great opportunity to enhance knowledge in AJO

      robertcalangiu
      Adobe Employee
      robertcalangiuAdobe Employee
      Adobe Employee
      May 2, 2024

      Welcome to our coffee break! Excited to chat with you all today about the Code-based experience channel.

      Please post your questions below and let's get started.

        HausmannS
        Adobe Employee
        HausmannSAdobe Employee
        Adobe Employee
        May 2, 2024

        Does code-based experiences require an SDK?

        robertcalangiu
        Adobe Employee
        robertcalangiuAdobe Employee
        Adobe Employee
        May 2, 2024

        Code-based experience channel doesn't require an SDK for the implementation, but you can choose either an SDK based or an API based implementation method.

         

        Code-based experience channel supports the following implementation methods:

        - Client side, using AEP Web SDK or AEP Mobile SDK

        - Server side, using AEP Edge Network APIs

          bkostak
          Adobe Employee
          bkostakAdobe Employee
          Adobe Employee
          May 2, 2024

          Hi everyone! Welcome to today's coffee break where we will be discussing Code-Based Experience Channel! As a reminder, here is our experience league documentation link and live session!

            HausmannS
            Adobe Employee
            HausmannSAdobe Employee
            Adobe Employee
            May 2, 2024

            Feel free to ask other Journey Optimizer related questions.

             

              Anuhya-Y
              Community Advisor
              Anuhya-YCommunity Advisor
              Community Advisor
              May 2, 2024

              When deciding between an offer decision API and a code-based experience on the server-side, what factors should be considered to choose between offer decision API and a code-based experience on the server-side , especially for personalizing offers on a TV app?

              robertcalangiu
              Adobe Employee
              robertcalangiuAdobe Employee
              Adobe Employee
              May 2, 2024

              Hi @anuhya-y , that's a great question!

               

              Now, the type of offer dictates if you should use offer decision API vs. code-based experience when doing an offer on a TV app.

              But, code-based experience channel will very soon be able to use Experience Decisioning in order to do personalization on any type of surface. So you'll be able to use code-based experience as an activation vehicle for your dynamic offers.

               

               

                Anuhya-Y
                Community Advisor
                Anuhya-YCommunity Advisor
                Community Advisor
                May 2, 2024

                Thanks @robertcalangiu, 

                Could you please elaborate on “type of offer" deciding the functionality

                SatheeskannaK
                Community Advisor
                SatheeskannaKCommunity Advisor
                Community Advisor
                May 2, 2024

                Will code-based experience work for unknown profiles?

                Thanks, Sathees
                robertcalangiu
                Adobe Employee
                robertcalangiuAdobe Employee
                Adobe Employee
                May 2, 2024

                Hi @satheeskannak , 

                 

                Yes, code-based experience works for unknown profiles as well and it is able to leverage contextual attributes for personalization.

                 

                Thanks for your question.

                  SatheeskannaK
                  Community Advisor
                  SatheeskannaKCommunity Advisor
                  Community Advisor
                  May 2, 2024

                  Thanks, @robertcalangiu

                  Thanks, Sathees
                  HausmannS
                  Adobe Employee
                  HausmannSAdobe Employee
                  Adobe Employee
                  May 2, 2024

                  Can you use the code-based experiences for mobile apps and if so, when would you use this channel instead of the in-app channel?

                   

                  robertcalangiu
                  Adobe Employee
                  robertcalangiuAdobe Employee
                  Adobe Employee
                  May 2, 2024

                  Hi @hausmanns ,

                   

                  That's a good question that I'm getting a lot.

                   

                  Code-based experience channel can be used for mobile apps indeed.

                  The main differences between In-app messaging and Code-based channel when talking about mobile use cases are:

                  • Code-based experience channel can be used for changing and personalizing content inside native mobile apps, so it gives you the flexibility of personalizing inline vs. In-app messaging channel which lets you do messaging only on top of your native mobile apps
                  • Code-based experience channel can be used on any type of mobile platform, not only on iOS or Android
                  • Code-based experience channel supports both client-side and server-side implementations as I've posted above vs. In-app messaging which relies only on client-side - AEP Mobile SDK implementation. 

                   

                    Sukrity_Wadhwa
                    Community Manager
                    Sukrity_WadhwaCommunity ManagerAuthor
                    Community Manager
                    May 2, 2024

                    Thanks @Robert_Calangiu, @bkostak and @SHausmann for taking the time out today and answering questions for the Journey Optimizer Community.

                    Sukrity Wadhwa
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