12-03-2010
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Hi NormCloutier,
re: A) You risk losing some paying customers who are looking to cut back and realize they can do without some features.
This is already happening as Google Analytics and other free or lower-cost tools catch up with Omniture's features, and as lower-cost options for training and support (e.g. GA's GAAC eco-system) proliferate. As more of Omniture's contracts come up for renewal, we will see more defection to free and lower-cost options unless Omniture can drastically change their pricing structure or offer a lower-end product, as VABeachKevin has suggested.
I also further agree with VABeachKevin that offering a free or low-cost option will be a good way for Omniture to acquire new customers -- the cost of supporting a free product can be justified by product upgrades as the company's need evolves, and by "premium" training and consulting services (although the more people within a company use the product, the more likely they will upgrade -- speaking from experience here). I'm sure the smart quantjocks in Orem have already done the cost/benefit analysis with multiple sensitiivey tests
Lastly I think Omniture should move fast -- IMHO having looked extensively into Google Analytics, Omniture is still a better product, but GA is catching up fast.
Sherry