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I am looking to explore the push messaging/in-app messaging/SMS notification capability that Adobe can offer. I have gone through the materials although I have a few questions that would help me figure out my direction.

1. We have Adobe Premium account, Adobe mobile services but push messaging and location services is not provisioned. If I have to configure messages with geofencing capability to iOS and android devices, what extra products I need to have access to?

2. I was reading that Adobe Campaign has the capability to send push messages too. What are the exclusive features that Adobe Campaign and Adobe Target offers that we will not be able to accomplish with Adobe Mobile Services (sending messages from marketing dashboard) ??

3.  Any highlights as to why adobe push messaging capability is comparable or better than other tools (like Urban Airship) in the market? Any extra benefit????

Appreciate your feedback !!