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Employee Advisor

Hi there,

My recommendation is to break the "Unspecified" row down by the following dimensions to try to better understand where the issue is cropping up. Are you using Analysis Workspace? That will make it much easier to find the issue. Keep in mind Workspace will show the row as "None" rather than "Unspecified".

Most likely it's a page (or set of pages) that doesn't have the logic to set the eVar, but sometimes it's a set of devices. Consider breaking down by:

Page

Mobile Device Type

Mobile Device

Countries / Cities

As well as any other custom dimensions that you have tied to Page Type, Customer Type, etc.