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Following up to share the resolution and mark this resolved: we inadvertently had a processing rule setting page_url. (This was not intentional.) We learned from Client Care that "When manipulating pagename and page_url via processing rules it causes the custom link to be counted as a pageview."

The Lifecycle Launch event is normally a custom link, but because the processing rule was trying to give it a URL it forced it to fire a pageview, which then caused a value of "Other" to appear in the pages report.

Once we removed that processing rule, the "Other" page dropped off:

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