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Using context data is easy for the developer, but there is a limit of 50 processing rules. So you must make sure that you do not exceed this limit.
Here are some documentation URLs for android app
This URL explains how to implement context data on Android app: http://microsite.omniture.com/t2/help/en_US/sc/appmeasurement/android/index.html#Context_Data
This URL explains how to set custom variables in Android App: http://microsite.omniture.com/t2/help/en_US/sc/appmeasurement/android/index.html#Tracking_Variables
Hope this helps!