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Are you able to share a bit more information? It sounds like you are wanting to switch from A4T to using Target as the reporting source. Are you using VEC to create the activity? If so, VEC has a tool to pick a particular html element to act as your conversion event. If you are using the form builder, then you need to write some client side javascript to fire off a getOffer request with a specific name to match to the "viewed an mbox" or add "-clicked" to the getOffer request to match to the "clicked an mbox".