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Hi @coolclassic ,
Yes you can use recommendations for content - articles, media etc. as well. All you have to do is pass the relevant metadata of the content instead of the products and the id of the content in the "entity.id" field. Use the same nomenclature for the mandatory field headers in the feed though (the first 8 or 10 columns in the feed csv template), leave some of them blank if need be. Use the custom attributes to pass any other meta data of the content. All other requirements of Recommendations implementation remain as is.
All the best!