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Hi @Ryan_Roberts_ - There are multiple Pages with unique URLs where this test is delivered, but no redirect has been added to those pages.
I spoke with customer care yesterday and they shared the following, which seems to explain a possible cause. In our case I think it's either point 1 or point 3.
Why is the same visitor sometimes counted in multiple experiences in Analytics?
The following list explains reasons why the same visitor could be counted in multiple experiences in Analytics:
- The Target profile expired but the Analytics cookie is still there. In this situation, Target reevaluates the user but Analytics considers the visitor to be the same person.
- If the visitor is using the mbox3rdPartyId, when the anonymous visitor is merged with the 3rd-party ID profile, Target could put the visitor into a different experience to match up with the 3rd-party ID. For more information, see Real-Time Profile Syncing for mbox3rdPartyID.
- Analytics might be tracking different devices as the same visitor in a different way than Target tracks those devices: the 3rd-party ID setup in Target is different than in Analytics.
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