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Hi @CJara1 You can make use of profile parameters to pull the datalayer value into target.
Reference: https://experienceleaguecommunities.adobe.com/t5/adobe-target-questions/odd-issues-with-profile-para...
Once you have the datalayer variable in target you can use it in the offers as, ${profile.firstname}
I haven't tried the second part, but hope it does help.