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Hi,
This is a good question, you have many options:
Using an AAM Segment
> The AAM trait will be realized when the user abandons the cart [i.e of the Analytics metrics cart abandment]
> Once the user returns to the Homepage / [or designated personalization page]
> The end user will see a personalized banner or DOM object.
If you want to take it even further and full advantage of the Adobe IO Platform you can look into '' Adobe IO Events - Analytics Triggers ''
Please see the following video here
Hope this helps!
BR,
Joshua Eisikovits | Global Lead, Platform Support | Customer Experience | Adobe