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Hi @zach_shearer  - We have a both a shiny new installation of Adobe Analytics and Target (but no A4T integration yet) and a legacy Google Analytics setup. I've added some JS to several Target activities to fire events into the Google data layer then set up tags in GTM to catch the data and push it into GA events. So for example, I can segment GA users into A or B Target experience groups, then look at activity conversions and other user behavior. If you're already doing custom JS tags in GTM, then it's easy to add script snippets to your Target activities. Not an ideal solution, but...