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@Robert_Calangiu I'm likely in the minority in that I am using Adobe Target alongside Google Analytics. Without Analytics for Target, the reporting in Target seems hamstrung. An example for one of the most basic missing features is reporting (impressions and conversions) export by date. One can use the API to generate this, but this seems like a feature that should be part of the Adobe Target feature set and shouldn't require the additional Analytics for Target integration. Does Adobe intend on expanding the reporting capabilities of Adobe Target?