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Hi
Please find below few of the blog post addressing your concern,
Link:- https://blog.hootsuite.com/18-social-media-marketing-tips/
Link:- http://www.wordstream.com/blog/ws/2016/01/11/social-media-marketing-tips
Please specify the exact use-case, that you want us to cover, because otherwise there could be 1000s of points taking about it.
I hope this helps you.
Thanks and Regards
Kautuk Sahni
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