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I am trying to place a company logo with Coldfusion 8 on a PDF form. Text fields work fine as CF variables  but the image does not appear.

Apparently I need something other than value="logofilename.jpg" but I can't find any doc on what to use.

Here is my code - very simple:

<cfpdfform source="#sourcePDFpath#" action="populate">

<cfpdfsubform name="topmostsubform">
<cfpdfformparam name="CompanyName" value="#Trim(assocName)#"> <!--- this displays OK --->

<cfpdfformparam name="logo" value="logofilename.jpg"  >  <!--- image does not display --->
</cfpdfsubform>
</cfpdfform>

Thank you, in advance, for your help!