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I doubt if we can personalize Exp Fragment via contexthub. We can personalize content fragments but not ExP Fragment via Contexthub. Content Fragments are like Assets whereas ExP Fragments are like pages. So, for contexthub we can only change components value but not component type/order/count. I would recommend using Adobe target for it. 

See: http://www.sgaemsolutions.com/2018/12/personalization-using-contexthub-in-aem.html

See: https://experienceleague.adobe.com/docs/experience-manager-learn/sites/personalization/experience-fr... 

 

-Kautuk