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SriBhargav94

The bid and cid fields essentially contain the Primary keys and the Delivery ID, respectively. bid stands for BroadLogID which contains the Primary key of the BroadLogRcp table, it helps link the Recipient with the delivery. cid contains the DeliveryID, similar to DM1234 or equivalent.

When a user clicks a link in the email, it'd open the website with a few Parameters such as https://adobe.com/ca/en?bid=1234334&cid=DM1234, and this in turn would send a call to Adobe Analytics Report Suite to record that a link was clicked and opened. And Ofcourse, these links are also tracked in Adobe Campaign and once the Technical workflow runs in Campaign, these metrics are reconciled with Adobe Analytics. The other parameters such as utm_source, etc are simply to allow you to understand how the user got the link. As you may have several marketing channels, any link clicked on the email could have utm_source or utm_medium=campaign, anything from Social media could have twitter, or facebook, etc.

For analyzing the user behavior on site, you'd have to consult a different product such as Adobe Analytics and/or Audience Manager available through the Experience Cloud.

I hope this helps.

Best Regards,

Aneet Arora

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