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Hi @thibaultb473199,
The value assigned to a barcode depends on its type. For example, an EAN-8 type shall have exactly 8 numbers.The personalization button to the right of the Value field lets you add data in addition to the value itself. This enriches the barcode, provided that the barcode standard accepts it.
Kindly refer to the 'Inserting a barcode in an email' section in this documentation for steps and details regarding this: https://docs.adobe.com/help/en/campaign-classic/using/sending-messages/sending-emails/defining-the-e...
Hope this helps.
Regards,
Sukrity
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