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Tracking URL's are explained here: How to track personalized links in emails

For tracking detection, Adobe Campaign embeds Tidy to parse the HTML source and detect the pattern. It lists all the URLs of the content so that they can be tracked individually. Adobe Campaign uses Tidy again to replace the URL (http://myurl.com) with a URL pointing to the Adobe Campaign redirection server.

For example, in the initial content: http://myurl.com/a.php?name=<%=escapeUrl(recipient.lastName)%> is replaced for one particular recipient with: http://emailing.customer.com/r/?id=h617791,71ffa3,71ffa8&p1=Bare

Where:

  • "h" means HTML content (or "t" for text content).
  • 617791 is the message ID / broadLog ID (hexadecimal).
  • 71ffa3 is the NmsDelivery ID (hexadecimal).
  • 71ffa8 is the NmsTrackingUrl ID (hexadecimal).
  • p1, p2, and so on, are all the parameters to substitute in the URL.

Since SMS tracking is not supported OOTB, setting link type to "s" has no meaning. Set it to "t" to indicate a text message.