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Hi @JamesAlio,

 

You need to create the variable in the delivery properties if you want to personalize the content on an email template basis & need to pass that same variable in the personalization block. PFB screenshot for reference.

 

Personalization block screenshot

Amit_Shinde_0-1618978322828.png

 

Delivery properties screenshot

Amit_Shinde_1-1618978414684.png

 

Hope this helps.

 

Regards,

Amit

 

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