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Agree with @Milan_Vucetic
In addition, I imagine you would like to use a control group in all campaigns that have measurable KPIs like revenue, signups etc. So that you are able to compare and find out how effective has the campaign been. Also, it would be a good idea to keep the control group consistent across all communication belonging to a particular campaign ( For example - Summer Collection sales promotion email1 and reminder email2.). This can give you a better idea of how the control group is behaving.
For testing the validity of content variations ( like banners/ subject lines), it would rather be more helpful to use AB tests instead of control group.
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