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Hi Craig. 
Yes - Unfortunately it does not really help. I am not talking about recipient related fields such as "firstname" or "lastname" I am talking about the specific feature in ACC called "personalization fields" which is not the same as inserting <%=recipient.firstname%> 

The documentation does not mention anything about this feature. It only talks about personalisation blocks.

 

Please refer to the image attached for reference :slightly_smiling_face: