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Hi Mano,
Genesis connector is part of Web Analytics package of Campaign.
Using this connector you can share offline kpis between Campaign and Adobe Analytics.
Also it will allow you to enrich the tracking formula in a way to have Analytics specific data added to each tracked link for onle tracking of information over a website or landing page also running with Analytics.
This will help you determine how many visitors on website came through your email and then get their cart abandonement and other information inside campaign to use them for re-targeting.
Please refer to official documentation: Adobe Genesis connector
Regards,
Vipul