- Mark as New
- Follow
- Mute
- Subscribe to RSS Feed
- Permalink
- Email to a Friend
- Report
Just imagine this functionnal scenario:
you target 100 recipient with the iOS15 MPP option turned on
If all those recipients recieve the mail at night at 3am, the probability to have 100 open tracking logged at 3am is high because
at night, people usually plug their iPhone to recharge the battery and have configured the wifi of their home
Now imagine that you're sending the email at 7am:
some recipient are in the transport: their iPhone is fully charged but they are not connected to wifi:
for those recipients, you'll get the real open tracking as apple will only download the images on proxy server when trying to open the email: open tracking for these recipient could then be between 7am & 9am
And that's the point with MPP: for now, we cannot decide clearly from a technical point of view if this is a fake data or not at each single point... We can just interpret it with margin of errors... And as every interpretation, this is arbitrary following rules that can be correct today but different in the upcoming weeks
Due to this, from single report behavior, you should calculate the opening ratio as before but to calculate also the opening ratio without members with the MPP feature in order to provide you a specter of interpretation.
you'll find in the above link the technical-functionnal way to identify an open tracking from an iOS15 user with MPP feature:
Résolu : Identifying Apple Mail Users - Adobe Experience League Community - 423305