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Hi,
you probably have looked already to https://experienceleague.adobe.com/docs/campaign-classic/using/designing-content/web-forms/use-cases...
1) best solution if you can iframe the form:
Using a web form on the Campaign instance gives you the advantage of using the internal object models and calls for creating/updating recipients, managing subscriptions, etc..
The storage activity in a web form flow can execute the reconciliation and can either create or update the recipient.
And learn by example: the "Register recipients" in Resources/Online/Web applications is a good start.
2) if the form must be web native:
The alternative is hosting your own webpage on e.g. your website and communicate via the API, which is natively SOAP. If you don't like SOAP, a JSSP accepting Rest, and internally mitigating the calls to the internal API methods is a solution...
If you have the AEM integration package running, the amcSubscribe an amcUnsubscribe JSSP pages are valid examples to examine. But you need some expertise to follow this route.