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Thanks @LaurentLam for the reply.

a. urlConfig is actually not visible in the delivery xml unless and until you click on the "Display url" or Open the tracking tab. Also urlConfig is for the final html source/text field. However, in my use case the concerned fields are present in ncm content form. And even if I change the html/text part, in the content form the same button url textbox will contain the actual value (with utm tags)

b. Also, looking at this page, I understood that urlConfig is editable only inside typology/ delivery activity script tab. However, in my case, I am creating a one time data patching workflow, so I thought to go through nms.delivery.load and subsequent save method only (ref: https://experienceleaguecommunities.adobe.com/t5/adobe-campaign-standard/can-we-add-the-variables-in...)