Hello,

When ever i am traying evaluate campaign performance ( Marketo, Google Ads, Social media Ads) the clicks which are showing in advertising platform and adobe metrics are not matching this making a bottle b/w analytics team and campaign team what will be the reason) how can we overcome this issue kindly let me know your thoughts

Example:

• let's marketo .email campaign have 80 Clicks in advertising platform where as adobe will give 30 visits and 45 instances
• Google ads if 1000Clicks means adobe is showing 300Vists and 450 Instances. what will be reason for it