Avatar

Level 2

Adobe just released their statement that they are deleting all data that is more than 25 months old. This is obviously a large change. Thoughts on why this decision was made? It seems pretty counter-intuitive to the purpose of an analytics tool and I can imagine that some organizations have maybe a decade worth of data in their tool. Making statements like this make it super easy to switch to competitors that don't have this policy because you have essentially deleted the competitive advantage of being the incumbent tool.