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Hi Arun,

Thanks for your reply and suggestion.

Yes, that is a possible scenario. What I did to check against that was:

  1. Check Instances when tracking ID was fired
  2. Test for new/return visits
  3. Tracking code expiry (We have a 7 day default)

In both tests (1 and 2), it still reports figures above clicks. We're using an agency to report our DCM performance, so I'm gradually inclined to believe that the issue lies with DCM reporting rather than Adobe.