- Mark as New
- Follow
- Mute
- Subscribe to RSS Feed
- Permalink
- Email to a Friend
- Report
Hi there,
There was a similar discussion back in 2016 but the findings did not shed any information on my scenario.
I have been running a campaign for just over a month (35 days to be exact), with AdWords, DCM as push channels to DotCom. As with the title, I noted that in this duration, DCM clicks are less compared to the web visits attributed via tracking codes. Interestingly, this did not apply with AdWords.
I have noted the following:
- All tracking codes are unique to individual digital asset (1 banner = 1 tracking code) and not re-used
- There have been no expiry date set to the tracking codes
The increment is about 15% more visits than clicks and beyond our tolerance threshold and I'm curious to know what could be the reason behind this behaviour.
Any help is greatly appreciated. Thank you
Views
Replies
0 Likes
Total Likes