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The URL is the same (the URL's client) the end is when change, for example the website is www.houseblack.com and an ending

display__XXXX-Low-xxxxxx-Creative_21178868_4701911_221684388_0_XXX-XX18_56 or display__XXX-Mid- xxxxxx -Creative_21158110_4701911_221508218_0_XXX-XX18_571, the end its defined depends on different client's goals.

"Also I really recommend you learn to use the Network tab/console in the browser as that way you can see exactly parameters that actually populated the beacon call on any page" what do you mean with that, Are you talking about Omnibug?

Thanks