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Dear Jeff,
If you use eVar, we do have few benefits.
It is a variable so we can set allocation to understand the impact of other actions. Example : If somebody viewed 'Articles' and then submitted Lead, you just need to select the metric against the eVar to understand the impact. So 100 Prod Views for 'Articles' and out of it 10 have submitted lead. Till eVar is replaced, it is persisted to capture all the events based on expiration.
Even in terms of reporting, it is easy since the line item is going to be unique. Moreover, we can sub relate them with other variables.
If you use events, yes, we can use calculated metric to understand the overall numbers. But when it comes to understand the impact, you need to use Segments. Example : You need to create a Sequential Segment to understand the visitors who viewed the product thereby adding it to the cart. Reporting will be little difficult.
I will recommend you to go on with the suggestion give by pabloc82923542. But it can be based on business needs.
Thank You
Arun