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Community Advisor Alexis_Cazes_
Community Advisor
‎06-07-2018 07:27 PDT
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You are breaking down by marketing channels and I will suggest you to read this series of articles about marketing channels and how they work exactly:

Refresher on Adobe Analytics' Marketing Channels Reports: Part I | Adobe Blog

Refresher on Adobe Analytics’ Marketing Channels Reports: Part II | Adobe Blog

Refresher on Adobe Analytics' Marketing Channels Reports: Part III | Adobe Blog

Refresher on Adobe Analytics' Marketing Channels Reports: Part IV | Adobe Blog

To understand the Organic Search Marketing Channels you should check the Marketing Channel processing rule. Create Marketing Channel processing rules

The others explained the rest so will not go over the same. 

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