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Hi dsimov
maybe I can help you with some inputs on your first question.
“eVar75“ is a custom variable where you can save anything you want. according to the description „URL“ I assume that it just saves the full URL on each page in this eVar.
“Marketing Channels“ is another special variable which you can use. you can find a lot of information here: Experience Cloud Help
In short, you can use the „Marketing Channels“ to check if a user has used a defined „channel“ and set a new value. I can just assume the setup and think it is looking in every hit if the referrer is a known „search engine“ and no tracking code is set. If a hit matches those criteria, the „Marketing Channel„ would be set as „Organic Search“. But you need to check your implementation (report suite settings) to see your rule!
If you break down an eVar (in your case the page UrL) by the Marketing Channels, you can see how many visits you had to this URL seperated by each channel (eg. Organic Search). Be careful because this can or can not be the way the user reached the page, it was just the last channel that matched the criteria...
I don‘t know what the next screen is when clicking on „Organic Search“. I assume due to the screenshot that you get a list of events for this specific channel. That means you can see what events triggered after the user passed a specific channel (in your case „organic search)
i hope that this helps to underdtand the report.
let me know ...
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