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Try something along these lines:
var insurer = _satellite.getVar('data_element');
then later...
ga('gcg.set','dimension70, insurer);
Edit: Check your data elements, are they javascript elements? Do they have a path that is different from their name?
Edit2: Are the data elements properly set up? Go to the page, open the dev console and enter _satellite.getVar('data_element'); Does the value you're expecting come up?
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