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Hi Annita,
To answer the question of what value you should use for the campaign, this will always be custom depending on the company. At the company I'm currently at, we use salesforce.com campaign codes, so anytime you have a new campaign, you would generate new campaign codes in salesforce. Other companies might use a similar CRM, or a master spreadsheet/google sheet, or there are companies that specialize in creating and maintaining campaigns/metadata like strala.io. But yes, you will need to generate a tracking code using the same system that the rest of the company is currently using.
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